Privacy & Cookie Policy

Last updated: May 29, 2026

This Privacy & Cookie Policy explains how Shuppa Web Design Services Ltd (“Shuppa”, “we”, “us”) collects, uses, and shares information when you use shuppa.eu and our tools (the “Services”). We are the data controller under EU GDPR.

1. Information we collect

• Usage data: IP address, browser type, device info, pages viewed, referring/exit pages, timestamps.
• Cookies & similar tech: See Section 5 for details.
• Form data: Name, email, and message content when you contact us or request a demo.
• Advertising data: Pseudonymous identifiers and interest categories used by ad networks (e.g., Google) to deliver and measure ads.
• Analytics data: Pseudonymous data used to understand site usage and improve the Services.

2. How we use information (purposes & lawful bases)

• Provide and improve the Services (legitimate interests, performance of contract).
• Respond to enquiries (legitimate interests; performance of contract when applicable).
• Analytics to understand usage and improve features (consent where required; otherwise legitimate interests).
• Advertising including personalised ads via Google AdSense/Google Ads (consent where required; see Section 6).
• Security & fraud prevention (legitimate interests; legal obligations).
• Legal compliance (legal obligations).

3. How we share information

We share data with service providers who help us operate the Services (e.g., hosting, analytics, advertising). We require them to protect your data and use it only on our instructions. We may also share information to comply with law or protect rights, or in connection with a corporate transaction.

4. Data retention

We keep personal data only as long as necessary for the purposes collected, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and legal requirements.

5. Cookies & similar technologies

We use cookies and similar technologies to operate the site, measure performance, and support advertising. Cookies are small files stored on your device.

• Strictly necessary cookies (site operation, security).
• Analytics cookies (e.g., Google Analytics) to understand usage.
• Advertising cookies (e.g., Google AdSense/Google Ads) to deliver and measure ads, including personalised ads where permitted by your consent.

You can control cookies via your browser settings. Where required by law, we will request your consent for non-essential cookies and remember your choice. You can revisit cookie settings at any time (see the cookie banner or your browser controls).

6. Google AdSense & advertising disclosure

We display ads served by Google AdSense/Google Ads and partners. These providers may use cookies or device identifiers to show ads based on your visits to this and other sites, and to measure ad performance.

• Learn how Google uses information from sites/apps: policies.google.com/technologies/partner-sites
• Manage Google ad personalisation: adssettings.google.com
• Opt out of third-party personalised advertising (EU/EEA users typically via consent tools; global options): aboutads.info/choices and youronlinechoices.eu

If you do not consent to personalised ads (where consent applies), we will serve non-personalised ads or no ads, according to your selection and regional requirements.

7. Analytics

We use analytics services (e.g., Google Analytics) to understand site usage and improve performance. These tools collect pseudonymous information such as device identifiers, pages visited, and time spent on pages. You can opt out of Google Analytics via browser add-on: tools.google.com/dlpage/gaoptout.

8. International transfers

Your information may be processed outside your country. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) to protect personal data transferred internationally.

9. Your GDPR rights

If you are in the EEA/UK, you have rights to:

• Access, correct, or delete your personal data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with a supervisory authority (in Ireland: the Data Protection Commission, dataprotection.ie)

To exercise rights, email info@shuppa.eu. We may need to verify your identity.

10. Children’s privacy

Our Services are not directed to children under the age required by local law for consent to online services. We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us to remove it.

11. Security

We implement technical and organisational measures designed to protect personal data. No method of transmission over the internet or electronic storage is 100% secure; we cannot guarantee absolute security.

12. Changes to this Policy

We may update this Policy periodically. We will post the updated version with a new “Last updated” date. Material changes may be notified via the Services.

13. Contact us

For questions or requests regarding privacy, contact: info@shuppa.eu. Postal address available upon request.

Cookie Controls (summary)

You can manage cookies via your browser settings and, where available, our on-site cookie banner. For Google ads, visit adssettings.google.com. To learn more about interest-based advertising choices, see youronlinechoices.eu.